The zero-torque census

Zero-torque putters are built so the head resists twisting during the stroke, usually by aligning the shaft axis with the head's center of gravity. L.A.B. Golf made the category famous. In 2026 it is no longer a niche.

Of the 217 putter models on sale, 46 are sold as zero-torque (or "Lie Angle Balanced" / "torque-free", the brands' own terms). That is 21%. Eight brands now sell at least one: L.A.B. Golf, Odyssey, Evnroll, Bettinardi, Axis1, PXG, TaylorMade, and Wilson.

The count depends on where you draw the line. We only counted models whose maker explicitly claims zero torque. Ping's three Scottsdale TEC "Onset" models and Scotty Cameron's three "OC" models are marketed as low-torque, not zero-torque, so they sit outside the strict count. Include them and the figure becomes 52 of 217, or 24%. Both numbers are in the dataset; use whichever definition you prefer, but say which one you are using.

Zero-torque models by brand:

Two more things stand out in the zero-torque group:

• Most of them are mallets. 34 of the 46 models are mallets (74%), 9 are blades, 3 are mid-mallets.
• The budget end exists but is thin. The cheapest zero-torque models are the Axis1 Joey at $149 and Wilson's two Infinite ZT models at $199.99. After those, the next cheapest is $249.99, and most of the category sits at $399 and up.

Our count is a snapshot of what brands offer, not what golfers buy. Others have measured the same trend from different angles. MyGolfSpy tested 26 zero-torque models in its 2026 buyer's guide and called it "a category that saw significant growth in just one year" (https://mygolfspy.com/buyers-guides/putters/best-zero-torque-putters-of-2026/). Today's Golfer tested 37 zero-torque models in its 2026 test (https://www.todays-golfer.com/equipment/best/zero-torque-putters-us/). On the sales side, Callaway's Jacob Davidson told Global Golf Post in January 2026 that roughly 40 percent of putter sales year to date at off-course big-box retailers had been zero-torque, while on tour "you see maybe 10 percent of the field" using one in a given week. In the same article, Titleist Golf Clubs president Steve Pelisek said "the market has overreacted" and that low-torque putters should fit about 10 percent of golfers (https://www.globalgolfpost.com/featured/zero-torque-putters-set-an-uncommon-trend/).

What putters cost in 2026

The median price across all 217 models is $449. The average is $417. The spread runs from $139.99 (Wilson Infinite Bucktown) to $700 (Toulon Design Blackout line).

More than half the catalog is a $400+ purchase: 119 of 217 models (55%) are priced at $400 or more. The single biggest price band is $400 to $499, with 85 models (39%).

Price distribution, all 217 models:

By category, the median prices are:

The zero-torque premium is the headline number: $449.99 median against $349.99 for standard models, a gap of exactly $100.

One result runs against intuition. Blades, the simpler shape, carry a higher median price than mallets: $449.99 versus $400. The reason sits in who makes them. A large share of the blades on sale are milled models from premium lines (Scotty Cameron, Bettinardi, Toulon Design), while the mallet count includes many mid-price cast models.

Head types

Mallets dominate the 2026 catalog:

*Head weight is only published for 84 of the 217 models (median 360 g overall; mallet figure based on 53 models, blade on 26). See methodology.

The mallet share is even higher inside the zero-torque group (74%). Note that the blade / mid-mallet / mallet boundary is not standardized in the industry; where a brand did not classify its own model, we did, based on the official product description.

Adjustability

42 of the 217 models (19%) offer some form of adjustment: sole or head weights in most cases, and in a few cases lie angle, hosel, or interchangeable parts. PXG lists adjustable weights on all 17 of its models, which accounts for a large part of the total. Adjustability remains a minority feature in the 2026 catalog. We logged it per model in the dataset.

Methodology

What we counted. Every distinct putter model listed in the current (2025-2026) catalog on the official site of 17 brands sold in the US: Ping, Scotty Cameron, Odyssey, Evnroll, Bettinardi, PXG, Toulon Design, TaylorMade, Cobra, L.A.B. Golf, Cleveland, Wilson, Myvicto, Axis1, Edel, Mizuno, and SeeMore. Data was collected on June 9 and 10, 2026 (prices as listed those days). Myvicto's six models are included and treated like every other brand.

What counts as one model. A model is a distinct catalog entry on the maker's site, the way the brand itself cuts its range, with cleanup rules: left-hand, finish and color variants, counterbalance/armlock/broomstick versions of an existing head, junior and women's lines, limited editions, and custom programs were excluded. Hosel variants of the same head listed as separate products were collapsed into one line. Models the brand names as standalone models were kept separate even when the heads are close.

Prices. For brands that sell direct, the price is the one on the brand's site. For brands sold through retail (Ping, Scotty Cameron, TaylorMade, Mizuno, Wilson), prices come from PGA Tour Superstore, which sells new putters at MSRP/MAP. Where a temporary promotion was running, we recorded the regular (crossed-out) price.

Categories. "Zero-torque" means the brand explicitly claims zero-torque, Lie Angle Balanced, or torque-free. "Face-tech" means a proprietary face or manufacturing technology is the model's lead feature. "Boutique" means small-run premium milled. Each model carries one category; zero-torque takes precedence.

Six caveats you should know before quoting this report:

1. Catalog, not sales. We counted the models brands offer, not the units golfers buy. "21% of models are zero-torque" says nothing about market share by revenue or volume.
2. List prices, not street prices. Prices are MSRP/MAP as listed on the collection dates. Discounts, used markets, and retailer promotions are not reflected.
3. Model counts are not comparable across brands. Brands cut their catalogs differently. Scotty Cameron and Odyssey list many neck and alignment versions as separate models (23 entries each); other brands group them. Do not rank brands by model count from this data.
4. Two zero-torque definitions. Strict (brand claims the term): 46 of 217, 21%. Broad (adding Ping's 3 Onset and Scotty Cameron's 3 OC low-torque models): 52 of 217, 24%. We use the strict count unless stated otherwise. Edge case: the Edel Array (classed boutique) offers a torque-balanced hosel as an option.
5. Head weight covers 39% of models. Only 84 of 217 models have a published head weight. Scotty Cameron, L.A.B. Golf, Evnroll and most boutique brands do not publish it. Head-weight stats describe the models that publish, not the full market.
6. Some classifications are ours. Where a brand did not state head type, we classified it from the official description. The blade / mid-mallet / mallet boundary is not an industry standard.

Field completeness (217 rows; null means the source does not publish it, never estimated):

Brands not included. SIK (acquired by LA Golf; no direct catalog of new models found), Byron Morgan (no usable public specs), and a few Axis1 variants with inconsistent pricing across sources.

Coverage table (model counts are not comparable across brands; see caveat 3):

About this report. The Putter Market Report 2026 was produced by Myvicto, a Swiss putter maker. Myvicto sells six putter models with a machined convex face; they are included in the dataset and treated like every other brand. The report exists because no public count of the current putter market existed. Questions about the data: gary@myvicto.com. Data collected June 9-10, 2026; corrections welcome.